In 2025, the Institute of Public Affairs contracted an independent research firm to poll Australians on attitudes to climate change and net zero targets. This was the third poll in three years, other polls were conducted in 2022 and 2024. The results were revealing. Only 21% of respondents thought the main focus of the federal government’s energy policy should be reaching net zero emissions by 2050. This was down from 28% in 2022, but essentially the same as 19% in 2024. Slightly more women than men were concerned with energy affordability (58% versus 53%) and slightly less women than men thought reaching the net zero target was important (19% for women, 22% for men).
The revealing statistic, of course, is how much people were personally prepared to pay each year to reach net zero emissions by 2050. Keep in mind that Australia is pursuing a relatively aggressive transition to net zero, particularly within our energy grid, and our publicly funded broadcaster (the ABC) publishes, during an average week in text media alone, between 10 and 25 articles on climate change. Across all ABC media (radio, TV, text) that number can be as high as 100 pieces of content every week! The climate change agenda is inescapable in Australia and it has been pursued by both our major political parties, and virtually all independents for as long as I have been in Australia.
You would think then, that Australians are obsessed with climate change and willing to pay whatever it takes to address our greenhouse gas emissions. The data, however, says otherwise. The overwhelming majority of Australians (93% in 2025) are willing to pay – at most - $2 per week or less to reach net zero by 2050. In fact, $2 a week is high. Almost 50% of people are not willing to pay anything to reach net zero by 2050, and just a quarter would pay a buck a week.
This isn’t a left-right issue, although the media presents it that way. Across the political divide, no-one actually wants to pay to reduce our emissions. Mike Newman, on a recent podcast with Chris Joye, when asked about climate change noted that “the best indicator of people’s individual concerns about climate change are their personal consumption habits.” He continued to note that the demand for global air travel continues to rise, and if “people are truly concerned [about climate] why are they flying?” Why indeed? Why are we across all age groups, the sex binary (sex is binary), and political stripes so unwilling to forego just one cup of coffee a week (about $7 in Australia which equates to $364 per year) to combat climate change?
If we are all either rabid unwashed leftists (as the right wing media would have us believe) or cretinous, selfish, halfwits (as the left wing media posits) there should not be such broad agreement. In fact, there is unlikely a single issue in Australia today where you could find such broad agreement (given we’ve got “feminists” telling us men can become women). Virtually none of us are willing to pay to address climate change.
The truth, I suspect, is murky, confused, and not explainable by a single theory; although humans, the original story tellers, love a single narrative. There is credible research to suggest that the more a person talks about a thing (this is called social proof) and acquires the social trappings of a thing (for example, an electric car) the more they come to believe that they encapsulate the thing. In Australia, we have a large cadre of (very) loud voices who proselytise about climate change, buy electric vehicles (in recent times using taxpayer subsidised programs to get cash rebates, subsidies or other tax benefits), get solar panels and batteries for their houses (also using taxpayer subsidies) and then declare themselves climate warriors. Perhaps these are the 2% of Australians who are willing to pay over $500 a year to reduce our net omissions. If so, the minority of Australians are having an outsize influence on the other 98%.
It could be however, that we are all equally unwilling to pay any amount of money to reach net zero if that money both comes out of our own pockets and does not garner approbation from our peers. If signalling your adherence to net zero zealotry was completely invisible or even a bit demeaning (for example, you rode a bicycle and took public transit rather than driving a flashy new EV), and cost a significant amount of money week after week, year after year, how many of the loud 2% would continue to dominate the discourse? Very few, I suspect, because, despite what the media and the clamorous 2% avow, we are much more alike than we are different.










