Obviously - this is The Conspiracy
Times after all - I am one of those folks that mistrusts big industry
and believes in collusion. Big Pharma has convinced most of the
world that cholesterol will kill us and statins will save us. BigFood has managed to get 90% of the First World population addicted
to cheap, nutritionally barren processed food-like substances made
almost entirely of corn and soy - which coincidentally frequently
raise certain cholesterol components and almost always cause
Metabolic Syndrome (the real cause of heart disease).
The upcoming, and no doubt highly
profitable new big business is Big Athletics (often represented by
smaller companies but frequently subsidiaries of Big Food and Big
Pharma) who are hooking the few remaining healthy First World adults
not savvy enough to decipher the marketing jargon onto processed food-like substances in the form of gels, energy supplements, recovery
drinks, work-out bars, etc. While these various and universally
over-priced food-like substances almost always contain some minor
trace elements such as zinc, magnesium, L-carnitine, among others,
the staple ingredients in these food-like substances are invariably
corn and soy. That's right corn and soy - those highly subsidised
big agriculture crops that have ruined our food supply - converted,
using the magic of big industry, into maltodextrin, glycerin,
glycerol, sucrose, fructose, various sugar alcohols, and other highly
palatable (I know it does not sound palatable but humans do find
sugar in any form highly palatable, some even say addictive) food-like products.
Big Athletics is doing just as good a
job as Big Pharma and Big Food in creating demand for products -
manufactured almost exclusively from the over-supply of corn and soy -
that does not really exist. I perused a few Big Athletics products
to produce this blog post (not too many, the web sites were universally
nauseating) and discovered that there was a whole range of products that I
should - according to Big Athletics - be consuming in order to fuel my regular fitness activities.
Let's take my physical activity today
for example. I did a weight training workout for which I should
have consumed, at a minimum, various
bars, shakes and powders post workout to restock muscle glycogen and
repair damaged muscle tissue (the whole purpose of weight training is
damaging muscle tissue). But, that's not all I did today. I also
walked about four hours which put me in the "over three hour"
nutritional requirement category. [Shockingly enough I not only did
a weight work-out but walked for two hours before I ate anything
today] Apparently, along with taking a bunch of electrolytes, I
should have consumed various sugary bars, gels, and powders.
What I found most confronting was the
requirement for all kinds of other sugary bars, gels, powders and
drinks for exercise lasting under three hours. Really! This is
quite a marketing coup. Big Athletics has somehow managed to
convince people that they need all kinds of manufactured food-like
substances to do under three hours of exercise! Frankly, if I
couldn't do three hours of hard physical work without needing
calories in any form, I'd be looking at training my metabolic system
to burn body fat, not plugging it up with more sugar.
Just like Big Food, Big Athletics loves
to disguise sugar by using various chemical names (maltodextrin,
xylitol, etc.) and/or by dividing the total sugar content using
several different names for sugar (e.g. organic date paste/evaporated
juice, etc.). It's not clear, however, that this classic subterfuge
is even necessary as Big Athletics has been so successful at creating
demand by convincing consumers that exercise is only possible when
fuelled by glucose. This is nonsense, just as cholesterol
causing heart disease is nonsense. It is, however, pervasive nonsense and requires a healthy dose of skepticism and some diligent research to dispel.
Currently, just as it is heretical to question the anti-fat lobby, it is heterodox to suggest that an athletes' first order of training should be to adapt their metabolism so they can fuel endurance activities with body fat instead of taxing their metabolic systems and setting up a cycle of chronic inflammation by ingesting copious quantities of sugar, in all its myriad forms.
Athletes, do yourself a favour, do a modicum of research (not sponsored and/or promoted by Big Athletics), question everything, and ultimately realize that Big Athletics = Big Food = Big Pharma = Big Problem.
Currently, just as it is heretical to question the anti-fat lobby, it is heterodox to suggest that an athletes' first order of training should be to adapt their metabolism so they can fuel endurance activities with body fat instead of taxing their metabolic systems and setting up a cycle of chronic inflammation by ingesting copious quantities of sugar, in all its myriad forms.
Athletes, do yourself a favour, do a modicum of research (not sponsored and/or promoted by Big Athletics), question everything, and ultimately realize that Big Athletics = Big Food = Big Pharma = Big Problem.
30 kms, no powders, pills, gels, bars, goops or even food.
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