Advertising is the art of convincing
people to spend money they don't have for something they don't need.
Will Rogers.
For various reasons (being generally
miserly, hating shopping, being an introvert and a control freak -
no-one is going to mess with my mind), I consider myself fairly
immune to advertising. Lately, however, I've started to notice more
and more the proliferation of advertising, and not just the
billboard, social media pop-up, product placement advertising that we
are all accustomed to and can all, at least to some degree, ignore,
but regular people pushing everything from travel services to
nutritional supplements.
As if the whole "selfie"
phenomena wasn't irritating enough, selfies now feature you wearing
the latest brand of sneakers, jackets, shirts, whatever, while
digesting the latest processed "nutritional supplement"
(give your head a rub if you think maltodextrin is anything other
than sugar), drinking branded coffee, ordering a branded meal, even
as you tag the latest travel company/shuttle/gondola/whatever that
got you where you are.
Don't get me wrong, I can ignore this
kind of advertising just as easily as I can ignore other kinds of
advertising. Philosophically, I think there is no fool so stupid as
the one that is convinced they need the latest consumer gimmick when
in fact, they already have everything they need to do X/Y or Z that
the latest gimmick is supposed to provide. But I do think regular
people becoming mini-advertising machines is a disturbing trend, not
least because most people (including the "advertisers"
themselves) have probably failed to recognise that they are being
manipulated by Big Pharma/Big Food/Big Whatever to not only buy the
brand, but brand themselves.
So, the next time you're tempted to
post a selfie of yourself wearing your branded logo T-shirt, eating a
branded nutrition bar, while wearing your branded
sneakers, listening to your branded music device, and tagging the
branded company that got you where-ever, ask yourself if you'd also
be comfortable walking about town wearing a sandwich board
advertising all those brands. If the answer is no, pause before
posting.
Dude is at least honest about advertising
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