Yes, I know, this is a fairly
transparent plagiarism from Pope's famous "Essay On Criticism"
but it just seems to sum up so succinctly our communal propensity as
humans to believe what we want to believe regardless of any empirical
evidence or even rational thought. If you read this blog regularly
(Hi Mum), you'll recall that my last post was a rant about my
disillusionment with the "paleo" movement which is
increasingly the realm of slimy snake-oil salesman looking to make a
quick and easy buck rebranding a basic paleo-type diet (no sugar, no
wheat, no industrial seed-oil) with their own logo and selling
over-priced under-performing supplements or other gimmicks.
Product of training and diet, not snake oil
Dave Asprey, of Bulletproof infamy, is
perhaps the most successful rebrander currently out there if the
quantity, price and sheer volume of gimmicky available for sale on
his web-site is any indication. From vibrating tables to upgraded
water, Asprey sells it all. Wandering around his website is like
being lost in Wonderland with Alice where each clickable link takes
you from one outrageous claim (eat 4,000 calories a day while
establishing lean physique, never exercise yet maintain enviable six
pack, workout for ten minutes twice per week and look like a
body-builder, etc. etc.) to another. It's dazzling, delicious and,
of course, deluded. Losing weight, getting strong, regaining
mobility, simply being a healthy functional human requires steady,
consistent effort - both mental and physical - and cannot be hacked
with no significant effort at any price.
Sometimes you just gotta dig in,
PC, Dave Jack
And, deep down, we all know this. We
know that taking Green Coffee Extract won't really give us that
shredded physique we've been lusting after, just as we know that
pouring butter and MCT oil in coffee does not magically turn us into
swole bros even while we sit on our butts all day poring over social
media, but, we so want to believe that everything we want is
attainable without any hard work whatsoever. Perhaps, taking the easy way out is genetically coded into most (but definitely not all)
humans.
Plain hard work and consistency
Being generally mediocre, I've always
had to work hard at whatever I wanted. From staying lean to climbing
better, there is nothing I have every wanted in life that could be
attained by the click of a mouse and the entry of a credit card
number. And for this, I'm truly thankful, because I've learnt that
if you want something, you have to work for it and there is
immeasurable value in working hard. "Nothing in the world is
worth having or worth doing unless it means effort, pain,
difficulty..." (Theodore Roosevelt) and that includes upgraded
water and vibrating tables.
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