This stupid advertising video is making
the rounds of the interwebs right now accompanied by all sorts of
commendations for the amazing skill of the dude in the video, who,
apparently is some guy called Jean-Claude Van Damme, a person unknown
to me as I live outside the reach of advertising (we can all live
outside the realm of advertising if we choose).
The idea that people find this video
impressive boggles my mind and perhaps defines everything that is
wrong with our society. We are impressed by banal party tricks yet
blind to the heroism of every day people in our midst. People like
Andrew McAuley, who, in 2007 was lost at sea after an epic and
unrepeated crossing of the Tasman Sea below the 40th
parallel in that most elegant of all ocean going craft, the single sea kayak.
Paddling Through the Barnard Islands
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